Agriculture exports continue to be important for countries to access agriculture products. The world population is expected to reach 9.6 billion by 2050, which increases the amount of food needed. From increased yields to higher trade volumes, the agriculture industry must rise to the challenges of the growing population. Many factors including global, economic and supply chain challenges affect exports. A strategic effort to mitigate these challenges and meet export needs is crucial. Agriculture experts work with stakeholders within agriculture to bring new technologies to market that assist in increasing productivity. Expanding global market reach requires agribusinesses to partner with experts who understand the market and can assist in faster, efficient and achievable market access. Let’s explore some of the export strategies for expanding global market reach.
Market Needs
When an inventor begins developing a new product, they typically are working to solve a particular solution the buyer needs. Expanding global market reach requires this same strategy. Stakeholders must work to understand what the global markets are looking for. Not all countries are looking for the same things. Many factors such as climate, dietary preferences and economics will play a role in what the markets need. Understanding this will help guide stakeholders in ensuring these products are available and ready for export.
Competitive Intelligence
Agriculture is experiencing many changes, so knowing what the competition looks like is important when expanding global market reach. Developing a competitive edge takes careful planning and consideration. Implementing market strategies that highlight the strength of the agriculture products and defining sales strategies is crucial.
Regulations and Partnerships
International trade requires careful consideration of regulations and standards required for trade to take place. Without this knowledge, exportation into the global market will be slowed significantly. Planning for adherence to these regulations from the inception of an agriculture product is helpful in reaching global markets. Additionally, establishing strategic partnerships with stakeholders such as distributors, wholesalers and agriculture experts will assist in accessing the market more quickly.
Harness Agri-tech
Technology has revolutionized the agriculture industry and made systems more efficient. Utilizing agritech such as supply chain management systems, digital payments, online marketing, blockchain technology and more will assist in global market reach. These technologies make processes simpler as well as assist in tracking agriculture products for more transparency and traceability. Harnessing agritech is essential for agribusinesses to be effective in the global market.
Final Thoughts
Global and economic challenges will likely always remain on some level, but agriculture exports need to continue despite these challenges. Feeding the growing population requires a collective effort from all agriculture entities around the world. Expanding global market reach can be achieved through strategies such as analyzing market needs, developing a competitive edge, educating on regulations, fostering partnerships and utilizing invaluable agriculture technologies.
